Sunday, November 22, 2009

drift stl hoodie

The staples of DriftSTL. Schwag. We now offer quote a bit more than in previous years, but we are holding fast to the traditions laid out by our predecessors.
Article after the jump.
Something that we do every year is print DriftSTL hoodies and shirts. The shirts have set us apart as a community and have become (along with vinyl stickers on windsheilds) a means of subliminal inter-community communication, brand advertising and enthusiast identification in the field of day-to-day life.

This year we rolled out two different shirts displaying a set of revamped logos and one new hoodie design, all of which donning a bit more color than previous models. This year however, because we are working with Ziptie Clothing we now have much nicer quality products for the same price as previous years.

It's kind of like Blue Magic heroin in American Gangster.

"...I own my company. And my company sells a product that’s better than the competition at a price that’s lower than the competition."

I am rather proud of this fact as I wear my hoodie almost daily, due to its shear comfort and fit, as well as what it represents for myself. I take solace in knowing that others get to enjoy the same quality and it didn't break their bank, though my credit card bill is currently outstanding XD.

Denzel [Frank Lucas] had said, "Brand names mean something, Nicky. Consumers rely on them to know what they’re getting. They know the company isn’t going to try to fool them with an inferior product. Whey they buy a Datsun, they know they’re gonna get a Datsun. Not a fuckin' Ford. [ok so I changed that around...I like this version better :op]

Blue Magic is a brand name; as much a brand name as Pepsi. I own it. I stand behind it. I guarantee it and people know that even if they don’t know me any more than they know the chairman of General Foods."

Ok, so our hoodies are far from an exotic and addictive psychotropic drug, and while you may feel good wearing the 100% sustainable organic cotton (if you are into saving polar bears) they will not get you so high that you can not operate heavy machinery nor will they run you the risk of getting 5 - 10 for possession. And the electric blue print of the redesigned, ultra sharp and proportional "Drift" logo will not cause seizures, frothing at the mouth or explosive, erratic or violent episodes after dosage, though the same guarantee does not extend to the on-looker. They may require a stay in rehab, a 12 step program or a trip to a doctor for some sodium valproate after seeing you, but what are we supposed to do about their susceptibility to static spacial patters and flashy colors?

"We ain't gon' do shit about it. Close it up. Throw it back in the trunk. Everybody go home. Have some pumpkin pie, warm apple cider..."

Visit the Ziptie Clothing webstie for DriftSTL merch and more.

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